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8 Marketing Strategies for Small Businesses and Startups

successful small business marketing strategies

 8 Easy Strategies For Attracting Customers To Your Small Business

If this is your first time marketing a small business, you may be feeling overwhelmed. It can seem hard to know where to start. From coming up with a marketing plan, to deciding on social media channels, you might feel like there are too many choices and not enough time. If that’s the case, this post is for you. Below are eight easy strategies for marketing your small business. No matter what industry or service your business provides, these tactics can be applied in order to get started with your marketing efforts.

Marketing Plan

Before you can begin building a marketing plan for your small business, you’ll need to answer two simple questions. What is my goal? What is the target market? Your marketing plan should answer these questions, but it’s not the end of your marketing process. Once you have the answers to these two questions, you’ll have a clear picture of your audience. From there, you’ll have a good idea of the target market for your services or products. The target market will dictate where you can focus your marketing efforts and how you can target your marketing efforts. Depending on what business you’re in, it will also dictate how you can market yourself. For example, if you own a cooking school or cafe, your target market will be people who enjoy eating food and watching cooking shows.

Social Media Strategy

The first and easiest way to market your small business is by social media marketing. Today’s small business owner has the ability to target customers by demographic and consumer data. From Facebook and Twitter to Snapchat and Instagram, there are many effective social media channels to use. Getting started with social media is easy and affordable. With tools like Hootsuite, you can create posts and publish on multiple social media channels. You can also schedule social posts to be viewed at different times. Setting up marketing campaigns on social media is a great way to connect with your customers. You can even use the platform to send customers the updates on a product launch, sales or special offers.

Content Marketing

Content marketing is the best way to get your small business name out in front of new customers. All you have to do is create content that makes people want to come back to your site over and over again. Content marketing is generally best done on social media, and should not be a one-size-fits-all strategy. The types of content you should create are different for different social media platforms. For example, videos, photos, or infographics are all good ideas for Facebook. Content your audience will be more likely to share or engage with is usually a good idea for YouTube. The best idea is to start small with your content and see how it goes before you start creating ads and marketing materials.

Traditional Marketing Strategies

If you’re looking for a more traditional marketing strategy, there are some strategies you can use. The most important thing is to determine what kind of customers you want to attract. Traditional marketing includes search engine marketing, creating regular newsletters, attending networking events, and other types of traditional marketing. You’ll also want to focus on advertising. When you’re advertising, it’s important to consider the keywords you’re using and how you’re targeting your customer base. This will make your ads effective and cost-effective. The audience you want to attract will usually be the type of customer who will be looking for your product or service. Small Business Facebook Ads Facebook ads are another way to market your business.

Advertising (paid)

Cost Per Click Where people spend their time online is probably going to be the single most influential factor for you. The more time they spend on your website and the more engaging your content, the more likely they are to become loyal customers. According to, people generally spend about three minutes on your website. For these three minutes, you want to convince people to take action. Whatever the action may be – sign up, make a purchase, or even take a risk – you want to make it count. If your goal is to grow your business, you will need to spend a large amount of your marketing budget on ads. Video Marketing One of the biggest differences between a traditional business and a modern small business is the marketing.

Advertising (organic)

One of the easiest ways to get customers to look your way is by advertising your business online. Try and implement Google Adsense or your own adware program if you don’t have one. You will be able to promote the marketing for your business while earning some extra money at the same time. Also, remember to check your website and social media sites for ads for your business. Social Media (organic) Social media is a great place to market your small business. After all, social media can be a great way to build your brand, as well as connect with customers. On social media, you should always create a business page for your business. This way customers can get the information they need about your products and services without having to rely on your website.

Word of mouth referrals

One of the easiest ways to build a business is through word of mouth. If you do your best to help your clients solve their problems, you'll almost always be referred by someone in the community. Once you've built up a good relationship with your customers, ask them to recommend your business to a friend. Once they do this, let them know how much it means to you. You can even use this opportunity to promote a special sales or promotion. Once someone's posted a recommendation, you can then capitalize on the post with social media. Word of mouth referrals require you to actively talk to your customers, but it's a great way to generate an early lead.


If you’re still not sure where to begin with marketing your small business, then use these eight tactics to start making an impact. Before you know it, you’ll be having a great time with your customers and can boast about your marketing skills.

Top Marketing Strategies for Startups & Small business


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