The Best Tips to Find Customers and Keep Them Happy

The Complete Guide to Finding Customers and Keeping Them Happy

A common business strategy to sustain growth and profitability is to find new customers. One of the best ways to do this is through word-of-mouth marketing, where you create positive interactions with your current customers so that they’ll tell their friends about your products. This blog post explores some strategies for finding new customers and keeping them happy. You'll learn how to publicize your brand and make it attractive to new potential customers, as well as how to develop a long-term relationship with them.

Strategies for finding new customers

Customer lifetime value (CLV) is the average value of customers, calculated over their lifetime of spending with your company. That’s your base-case revenue, multiplied by the cost of acquiring those customers. If you have an existing customer base of 100 customers, your CLV could be $1,000,000 (the average CLV for SaaS companies). If you need to find 80 new customers for CLV to go up by 1% (the rule of thumb in the software industry), it’ll take at least $2,000 for each new customer. Finding your initial customers can be a challenge in itself. There’s no free lunch, however, if your competitors can find your customers for you. Let’s go through some methods that can help you accomplish that task.

Keeping your customers happy

Keeping your customers happy is an important step to building long-term customer loyalty. There are many strategies you can use to make your customers happy. Here are some ways to keep your customers happy: Build a relationship with them Even the best products and services can become obsolete if your customers don’t keep you in the loop. If you’re consistently responsive to your customers, they’ll be happy to tell their friends about your products. If you put in the effort to talk to your customers, and get to know them, you can build a great relationship that you can rely on. One of the biggest hurdles in customer retention is keeping your customers informed of the new features and services that you’re rolling out.


Finding customers is hard work, and keeping them happy is a lot of work, too. The good news is, you can solve this problem in one of two ways. You can work hard and grow your business, or you can let a few long-time customers know how much they mean to you, and trust that they'll spread the word about your products or services. Either way, you'll be a lot happier. Republished by permission. Original here.


Post a Comment