Creative Marketing Ideas That Will Change the Way You Do Business in 2022
brands to get stuck in a rut, there are always new ways of engaging with your audience. The internet has opened up many new possibilities for brand promotion, and the next few years will just keep getting more innovative. Drones, augmented reality, and the Internet of Things are just some of the technologies that will shape how we market in 2022. For today's post, I'm going to give you some creative marketing ideas for 2022 so you can stay ahead of the game.
What’s the next big thing in marketing?
What’s really driving consumers' attention today? Well, at the risk of sounding like a broken record, the primary driver is having a positive emotional experience. This is because emotional connections are what drive loyalty and long term brand growth. According to one recent survey, only 5% of marketers believe that digital marketing generates revenue in the short term, yet 79% expect that these innovations will have a positive impact on the bottom line in the long term. Digital marketing has been the best investment I've ever made for my business. — Carolyn Betts, Founder of Calligraphy in the Browser What is your startup doing to keep ahead of the competition?
The future of video marketing
Facebook has revolutionized the way people consume video. When Instagram began to launch video back in 2015, Facebook looked to create a better and more seamless video experience. With Facebook's Live feature, viewers can go live without using their phone. The quality is absolutely spectacular, and the viewing experience is seamless. There's no buffering, a pop-up window will automatically appear with the time left in the broadcast, and there's a high definition quality to the video. The next step for Facebook should be to integrate this feature into its Facebook News Feed, so that video viewers see it as they scroll. It's not just Facebook that's integrating video. LinkedIn and Twitter have both integrated video into their platforms. LinkedIn released the video feature in July 2017.
How can brands use drones?
Luxury goods and clothing companies already use drones to photograph and film their products. For example, Chanel uses drones to take pictures of their handbags. This allows them to capture every single detail on a bracelet, thereby making their products even more appealing. Many luxury goods companies will still rely on physical product photography, but many more will want to rely on images created with the help of drones. This will enable them to capture a wide variety of perspectives on their products, and distribute these on social media platforms. How can brands create immersive augmented reality experiences? In 2022, the idea of a picture is worth a thousand words will never be more true than it is right now.
What about augmented reality and the Internet of Things?
Augmented Reality: The foundation of this technology has been around for some time, but it wasn't until 2014 when Apple launched ARKit and dedicated apps like Pokémon GO, that AR really got moving. Companies like Intel have already been working with AR in the real world and helping manufacturers create more immersive, 360-degree product viewing experiences. (Image credit) While it might still be early for most, Apple's native AR technology is expected to grow quickly in the next five years and accelerate the introduction of smartphones with AR capabilities. Intel's recent announcement of its new VR180 camera might also impact how manufacturers market in 2022.
Tips for staying ahead of the game
Some of these ideas are extremely futuristic, but they are a definite must-have for your marketing strategy in 2022. So before you decide which ones to get behind, I thought I'd share with you how I'll be using them in my personal and professional life. Find some ways to integrate these technologies in your marketing plan and keep your ear to the ground for news. If there are any breakthroughs that come from these technologies that are not yet available to the general public, I'll be one of the first to hear about them. Don't be afraid to stretch a little, because you never know what new products will be in the future. One last point I'd like to make is that once you incorporate these technologies into your marketing strategy, don't neglect your current marketing.
There is no doubt that the future is bright. Businesses need to continuously innovate, engage with their audiences, and be open to new possibilities. There is no reason to stand still and see the trends fade. By following these creative marketing ideas for 2022, you'll not only look smart, you'll look ahead of the curve and be prepared for the future. So, go ahead, pick your creative marketing ideas for 2022, and see how it turns out!