Main menu


How to Find Your Key Success Factors in e-Commerce

 How To Grow Your Online Business With Key Success Factors

The digital era has changed the way we do business. No matter what industry, a business has to have a strong online presence in order to be profitable. This is especially true for e-commerce businesses that have the potential to sell products worldwide. A great way to increase your chances of success is by understanding what makes an e-commerce site successful. Successful websites do three things well: they attract visitors, convert visitors into customers, and create loyal customers who return on a regular basis. In this article, we’ll take a look at some of the key success factors that will help you grow your e-commerce business and make it successfully compete in today’s marketplace.

The 3 Steps to Successful E-Commerce

You’ve probably heard the famous expression, “the 3 P’s of e-commerce” before, but what does it really mean and how can it help your online business succeed? Let’s look at each of the three P’s to see how they apply to your particular situation. Perceived Value It is important to keep the visitor in mind. What do they really want? If you sell apparel, clothing, shoes, or any other physical product, then there are likely different sizes, colors, and styles. If you sell tangible goods such as electronics or other software, you will likely have numerous designs and different sizes and colors. At the end of the day, you have to ensure that you provide something that the visitor wants.

How to Attract Visitors

Don’t worry if you have zero online visitors right now. Online visitors come in many different shapes and sizes, so you’re sure to find something they’re looking for, and this is where conversion marketing comes into play. Conversion marketing is a strategy for increasing conversions. By researching what these potential customers are searching for online, you’ll be able to target them better. For example, they’re probably looking for things such as health information, so your site should have easy-to-read health articles. Also, when a potential customer clicks on your link, they’re likely to be interested in what you have to offer and look at more information about what you do.

How to Convert Visitors into Customers

Most e-commerce businesses have a desire to convert customers into loyal customers. To do this, you need to create a product that people want and that satisfies a need. While you may not know exactly what that need is until you’ve met with the people who need the product, it doesn’t hurt to start researching before you begin making your product. In the marketplace, the competition for a particular product is fierce and customers will either want the product or they will not. If you create a product that people want but nobody else does, you will not be successful. Luckily, there are a lot of ways to make your product stand out from the rest.

How to Create Loyal Customers

A great way to create loyal customers is by establishing a relationship that you have with them before you sell them anything. You can start off by offering special deals on the items you sell. This will entice customers to buy something they normally wouldn’t buy. For example, you could give away items at a discount for 24 hours, then they could get them shipped at the regular price. Or you could give a reader an email of their choice, with a discount code to use for 20% off. Doing this will encourage your customers to come back to your site over and over again. How to Build the Online Store with a Multi-Channel Strategy A second way to build an online business is by building a multi-channel strategy. If you don’t know what that means, you should learn about it now.


To know your strengths and limitations as a business owner, you have to measure yourself against your competitors. They should provide you with an indication of where you need to improve and areas you can excel in. If you can’t find your competitors in Google Analytics, create an excel spreadsheet and analyze their websites. You can use this information to improve your site and stay ahead of the competition.