How To Use Google Adwords Keyword Planner: Make Your Ads Successful

 Google Adwords Keyword Planner: How to Use It To Make Your Ads Successful


A new Google Adwords Keyword Planner has been released. It provides you with more data on keywords and how important they are to your business. You can now see how many times people search on different words, the cost of the keyword, and what the competition is like on different words. Understanding which words your customers use will help you optimize your ads for better performance. Read this article to find out more about the new Google Adwords Keyword Planner and how it can help you succeed!

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google adwords keyword planner


Introduction

With so many people using search engines like Google and Bing to search for specific things, you need to be able to understand what people are actually searching for. Google is the most widely used search engine with over 88% of the global internet population using it regularly. Unfortunately, not all of them will be looking for your business. Google provides many ways to see how many people are searching for a particular keyword on a regular basis. You can check what people are searching for on a regular basis by going to Google Trends. For example, if you run an online furniture store, you may be interested in learning how many people are searching for a particular keyword that you can turn into a paid promotion.


What is Google Adwords Keyword Planner?

In a lot of ways, Adwords is just a big database of keywords. You set up an account with Google Adwords and then enter keywords that your customers may be searching for. You can buy ads on the Adwords platform to get your product to the top of Google searches. By clicking on a “keyword”, you can see the search volume, the competition, the cost, and what keywords your competitors are using. By analyzing this information, you can see which words are more important to your marketing efforts and how to best target your ads. What Kinds of Keywords Can I See in the Keyword Planner? If you do a search for “Hotel”, you can see what the most popular search words are.


How does it work?

Let’s say you want to bid on the keyword “video camera.” The following chart will show what this keyword will do and what the competition is. Click on “plan keyword” to see the plan above. You can also see below how you can alter the title and description to improve it. Note: The option “text only” will get you keyword advertisements without the picture. You can type in different text in that section, such as “How to take nice pictures with your smartphone.” This would create a cheaper keyword, although your ad will be used less often. The chart above shows you keywords that have high search volume but relatively low cost. This is a good amount of data for you to create effective Adwords campaigns with. It’s also a great tool to help you understand what your target market is looking for.


The new Google Adwords Keyword Planner Overview

If you are not already familiar with the key phrase tool, let’s take a look at the new keyword planner: First, you need to make sure you are using the right keyword for your search marketing campaign: The words you use should be easily searchable by customers. Use common and understood terminology, so that people searching for those words understand them immediately. The keywords should match up with your target audience. They should appear in all of the major search engines. The keyword planner will help you understand how people are using those keywords and how to better target them. Below is a screenshot of the free keyword planner: Click here to see the Word Planner.


How to use the new Google Adwords Keyword Planner

You can access the new Google Adwords Keyword Planner by doing the following: Visit Google Adwords. Click on “Paid Search Tools” and then “Keyword Planner” at the top of the results page. Enter your keywords in the box at the top left of the page. Use the dropdown menu to choose how your keyword will appear. You can change it in one of two ways. Click on “Campaign & Campaign URL.” Choose the campaign for which you want the keyword to appear, for example “Diet.” Click “Go”. You’re done! You now know the most important word to target when optimizing for a particular keyword. When setting up keywords in Adwords, you can focus on one topic or topics and really expand them if you’re a website owner, rather than building a keyword-based website.


Conclusion

Building your content around the benefits of your brand and matching that content to the keywords that people use is an effective way to build a better online presence for your brand. This not only increases the amount of conversions for your online store but also helps you build better rapport with customers and create a loyal audience.


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