Google Webmaster Tools for Keyword Research: A Comprehensive Guide
Keyword research is the most important part of any SEO campaign. It can help you find out what people are looking for, and determine which keywords will have the best conversion rates for your page. This article will show you how to use Google Webmaster Tools to perform keyword research. We'll walk through the process from start to finish, so you know exactly what steps to take. From entering your website's information into Webmaster Tools, to using Google Autocomplete Search Suggestion Tool, we'll cover it all!
What is keyword research?
Keyword research is a great way to determine what phrases or terms are popular with your target audience. It can also help you determine what keywords will convert your website visitors into sales. For example, if you're selling health and fitness products, your keyword research could be focused around 'workout' or 'health.' Your keyword research can also help you determine if your content is relevant to your audience. For example, if you're a personal finance blog, you might be using phrases such as 'finance solutions' or 'personal finance advice.' You might be on the right track if your visitors are typing those terms into Google to find you. How to use Google Webmaster Tools to search for keywords To use the Google Webmaster Tools search feature, you need to go to Google.
Google Webmaster Tools for Keyword Research
- In the Webmaster Tools Search Engines section, type your website's name (e.g. HowToArt.com) in the Search Bar.
- Click on the "Search Engine Results Page (SERP)" icon and select "Search Google for the URL" from the drop-down menu.
- The Search Results will appear in a list (see Figure 1). Figure 1: Your website's URL will be highlighted in the Search Engines section.
- Click on the "Links" tab and search for the keyword that you are looking to add to your website. The results will appear as a page titled "Links" (see Figure 2). Figure 2: Clicking on the "Links" tab will display a search results page with the keywords that have been searched for.
- Click on the relevant keywords, such as in the screenshot below.
Entering Webmaster Tools
Before you start doing any keyword research, make sure you've logged in to Google Webmaster Tools. You'll want to log in and upload a text file of all of the pages on your website. On the menu at the top, click "Start Logging." Once you have everything uploaded, click "Go" to create a report. Searches in Google Navigate to Google Search Console's Search Analysis tab and enter the domain name of your website. If you are using a WordPress site, it will be called wp-sites. You can find it by doing a Google search for your domain name in the search box and selecting "Search results for" from the drop-down list.
Google Autocomplete Search Suggestion Tool
Use this tool to find new keywords. If you're looking to get rid of keywords that are already on your website and replace them with keywords of your choice, this is the tool for you! Check to make sure the keywords you're adding are appropriate to your site. Make sure that you are targeting relevant and credible keywords. Even if you're targeting low quality keywords, it's important to get to know what Google is currently ranking for. In some cases, the most relevant keywords aren't the ones Google shows. According to Google, "How do you know if you're on the right track? Ask yourself the following question: what are the actual users of your product and service doing? Ask yourself this question the first time you create any content for your site. Ask it every time you write something.
Any SEO campaign is only as good as the content you put on it. Your blog posts are the foundation of any great SEO campaign, and if you can add content that your audience is interested in, you'll be halfway to reaching your goal. Have you ever found yourself looking for a topic that just doesn't seem to work with your audience? Instead of giving up, try using these simple SEO hacks to help you find an interesting topic that will rank high in Google.