The 5 Most Important Factors to Consider When Using Local Marketing

 Top 5 Factors to Consider When Using Local Marketing


Marketing a small business can be a real challenge. It’s a lot of work and it takes skill to get the word out about your product or service. So how do you make sure you’re doing everything right? You know, from marketing materials to pricing to timing. The key is to find strategies that work for your business and make sure you implement them correctly. That way, you can increase your chances of being profitable in this tough marketplace. Here are some important factors that have been shown to have a major impact on local marketing success:



Consider your budget

Obviously, any marketing campaign will only be successful if you can afford it. The trick is to get that most important thing right: you need to know what your budget can handle, before you start any project. Websites can cost thousands to set up, but will bring in very little revenue. Maybe, there’s a natural garden not far from your house, you could invite local farmers to set up stalls. You could also ask family and friends to do a marketing day for you. Either way, you need to be able to allocate the budget you have available. If you don’t, you may end up spending more than you can afford on materials and your clients will lose faith in you. What would you put your money on? You need to be sure you have a clear idea of what you want to achieve.


Consider your target market

One of the first things to consider when marketing a small business is how your target market will be reached. This will affect how you choose to communicate, what you offer and what you sell. How about a suggestion from my friend and fellow entrepreneur, Doug Fleenor, to choose your target audience carefully and target local small business owners. These are the people who likely live in the area and have a desire to support local businesses. Focus on your value proposition What do you offer to your target market that sets you apart from the competition? Do you offer unique products or services that can’t be found elsewhere? If so, you need to communicate this and clearly explain your value proposition to your audience.


Consider your resources

Are you constrained by budgets? Can you find a place for more money that isn’t currently being used elsewhere? Perhaps you have access to a marketing agency to help promote your business. Take advantage of existing assets With so many people out there doing business, it’s rare that you’ll be the only one out there with an audience. How do you get in front of them? Here are some suggestions: Facebook One of the most popular social media sites, Facebook is an essential marketing tool. There are millions of active users, so there is a huge opportunity for those businesses who understand the platform. Hire an agency We know that sometimes it’s hard to find the right person to help with your marketing, so it’s always a good idea to have an agency help.


Consider your marketing materials

Have you ever gone into a store and thought, “Who would buy this?” Then you went home and thought about it and thought you should have bought that. Most likely, the marketer didn’t sell you on the product. If you want to be successful in local marketing, you have to market first. But when you think about the work you’re doing, you can focus on building the right foundation. For instance, you might create a landing page or blog or perhaps an ecommerce website. With any marketing strategy, you have to be clear on what you’re offering, so you can help customers see the value of your offer. Think about your pricing There’s no point in offering something for sale if no one’s going to buy it.


Consider the timing of your marketing campaign

You can't rely solely on buying ads in a newspaper or on TV. You have to take an interactive approach to marketing, using print, digital, and other mediums to reach your target audience. In fact, 92% of online shoppers buy based on an ad they see in a product website, so make sure your site is easy to navigate and presentable. Create a unique, relevant business card So you've put together a stellar marketing plan. You've got an awesome web site, a polished sales brochure, and the perfect ad for your newsletter. So why do you still have to hand out cards at networking events and business events to get new clients? It's because that business card won't stand out. Make it look and feel great by using an image of your product or service or a drawing that really demonstrates what you do.


Conclusion

Local marketing is a major component of ecommerce. However, there are a lot of variables that go into it. Some, like your business and location, are a given. But other things can easily go overlooked. The key is to make sure that you’re doing everything you can to market your business in a way that works best for you. And, remember, local marketing doesn’t have to mean a video, a Facebook page, or anything else that may seem like the right answer. It can be as simple as talking to people face-to-face and interacting with them on social media. Your customers are waiting for you. You just need to listen to what they have to say.

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