The Top Social Media Platforms Your Business Needs to be Using in 2021

 The Top Social Media Platforms Your Business Needs to be Using in 2021

In recent years, social media has become an integral part of the marketing strategy for most companies. The amount of time people spend on these platforms is staggering. And as a result, it’s not surprising that small businesses are eager to find a way to tap into this huge market. In just a few minutes, you can have a social media presence and start engaging with your target audience. There are many great reasons for your business to have a social media profile – from advertising products to connecting with potential customers – but here are three key benefits of using social media in your marketing strategy.

Why social media marketing is so important

Why is social media marketing so important for your business? A great many reasons, in fact. The bottom line is that social media marketing is an effective way to capture the attention of your target audience. A study published in 2016 indicates that the social media presence of brands like Coca-Cola and Pizza Hut drove twice as many people to go online and research them. It also established new customers for the brands in a market that doesn’t always respond well to traditional marketing strategies. Furthermore, it’s also a way to identify what’s working, and what isn’t. For example, Facebook’s recent redesign increased its user engagement by 24%. Facebook also has plans to redesign Messenger in the near future.

When to use social media for business

There are many benefits to social media for business. But the most important benefit is to connect with your customers and potential customers. It’s an extremely powerful tool that allows you to build a direct relationship with your customers. The second most important benefit is the wide audience that social media has. So you can have the largest reach and potential customers when you decide to invest in a social media strategy. Social media is convenient for businesses that want to focus on one or two channels. Plus, it’s far easier than having a single website, or having to integrate different social media sites. Plus, it’s important to build relationships with your audience in order to find the best way to create more buzz for your brand.

The top social media platforms of 2021

How many people visit your website each month? Which do you think will get more traffic in the future? I’d guess a large percentage will use Facebook, Twitter and Instagram. That means that those three platforms will account for most of your traffic in the future. But not all of your traffic will come from the top three social media platforms. Some will come from lesser-known platforms. Businesses looking to improve their social media presence and reach will need to focus their resources on lesser-known platforms. Here are the top five social media platforms for 2021. 1. Instagram We see Instagram as a very important platform for businesses, as it is a great way to get your product seen by customers. In the United States alone, 76 percent of the population has used Instagram.

What are the best ways to use social media?

1. Build Brand Recognition Brand recognition is what keeps businesses profitable and your customers returning. It can be difficult for many small businesses to gain this recognition and, in the past, there have been very limited options available to promote their brands online. With social media, however, you can easily build brand awareness on an international scale. For example, imagine creating a video of your business. As you talk about how great your products are, you can use an online platform to reach a global audience. Not only will your video be seen by potential customers around the world, but other people watching it will share the video on their own networks. With the right marketing, the impact will be huge. The same goes for updating social media pages on a regular basis.

How do I measure success on different social media platforms?

Since social media is so broad, it’s difficult to be able to say if a particular marketing campaign is a success. With Facebook, Instagram, and LinkedIn, it’s easy to post photos and monitor them for likes and shares. But with YouTube, it’s not quite as simple. However, there are ways to determine success for your social media marketing. One great way is to get customer feedback on how you’re doing. Once you have customers talking about your brand, they’re more likely to buy from you. According to a Nielsen report, 55 percent of shoppers are more likely to buy from a brand that they love. To get your feedback, use one of the many tools on the market to help you run social media ads.


In the end, there are simply too many great benefits of social media to not include it in your marketing strategy. It’s the perfect opportunity to reach and engage with customers. Keep checking back with our blog for the latest updates!


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