|Organic Marketing vs Paid Marketing|
Organic Marketing Versus Paid Marketing All You Need To Know
Have You Heard Of The Law Of Attraction? It sounds "woo woo" but stay with me here. It is a philosophy that means that we can incorporate what we focus on into our lives. Simply put, positive thoughts will naturally bring you positivity.
Organic marketing works in a similar way. The goal is to naturally attract your audience to your brand or company. But how do you do it?
In this post, we will see what organic marketing is and how it differs from paid forms of marketing.
What is organic marketing?
Organic marketing is a strategy that will generate traffic for your business over time instead of using payment methods. This includes blog posts, case studies, guest posts, unpaid tweets, and Facebook updates. Organic marketing uses SEO, social media, and a number of other channels to increase brand awareness.
The main goal of organic marketing is to increase brand awareness and connect with your audience, be it through educational or entertaining content. Obviously, as a business, you need multiple ways to get leads and convert users. Organic marketing is just one way to do this (paid marketing is another one we'll see below).
With organic marketing, you can drive visitors to your website who will hopefully turn into paying customers at some point. The goal is to keep your business in view when it comes to helping the consumer make purchasing decisions.
Also, organic marketing affects your paid marketing efforts because if someone is found organically on your website, you can re-target them later with paid ads (on social media, search engines, etc.).
Ultimately, the goal of organic marketing is to drive traffic to your website. When using social media channels, SEO is the best place to spend your time on organic marketing. In fact, SEO generates more than 1000% more traffic than organic social networks.
To measure the effectiveness of your organic marketing efforts, look at which content drives the most traffic to your site, which leads are generated from these campaigns, and which channels drive the most conversions on your site.
Organic Marketing Examples
Before we delve into the differences between organic and paid marketing, let's look at some organic marketing examples:
- Unpaid social media posts on Facebook, Twitter, Instagram, Snapchat, Pinterest, Tik Tok, etc.
- Blog Posts (This post you are reading now is an organic marketing effort)
- Guest Posts
- User Generated Content
- Email Newsletter
- Online Public Relations and Link Generation
Now let's learn a little more about inorganic or paid marketing.
Organic versus inorganic or paid marketing
While organic marketing aims to drive traffic to your website over time, inorganic or paid marketing uses payment methods to quickly target, reach, attract, and convert audiences.
Inorganic marketing strategies include paid search ads, paid social media ads, sponsored posts, display ads, YouTube video ads, etc. Paid media allows you to target your ideal audience and reach people who would otherwise never have heard of your business.
While organic marketing is more like word of mouth marketing, paid marketing is similar to sales-oriented marketing. The goals of the two are very different. One is to attract audiences and increase brand awareness and the other is to convert audiences for a particular campaign.
It measures the success of paid marketing in terms of return on advertising investment (ROAS), increased impressions, high conversion rates, etc.
Now that we know more about the differences between organic and inorganic / paid marketing, let's see how to create an organic marketing strategy.
Organic Marketing Strategy
1. Analyze your current traffic habits
To create an organic marketing strategy, you need to analyze the current traffic habits of your audience on your website and then compare them to your ideal audience.
First of all, it is important to know where you are currently getting the most organic traffic. Is it from your YouTube channel, blog posts, or email newsletter?
Next, think about how your ideal audience would typically discover a company like yours. Do they rely on industry publications, social media, or review sites?
It is important to understand what type of organic traffic your target audience is consuming so that you can create this content. Also, you need to understand what organic traffic is already working for your business so that you can continue to create this content.
Organic marketing only works when you really understand your audience and what they want to see.
2. Create content
Once you know which channels to focus on and where your target audience spends their time online, it's time to start creating content. However, before you can start creating content, you need to brainstorm the types of content resources you want to create and make a list of various ideas. For example, if you want to focus on blogging, do your keyword research and competitive analysis, then create a list of keywords to post about. Then you can start creating content.
However, if you want to focus on creating case studies or research, you need to do some first-hand research and then decide how to publish your results. Before you can start creating content, you need to know which platforms and channels you want to focus on.
3. Optimize your content
If you asked what organic content works, the answer would be SEO. You should optimize all of your content so that it appears in search engines and on social media platforms. For example, the strategies may be similar, but you optimize your blog content, YouTube video descriptions, and social media posts.
To optimize this content, strategies generally involve adding keywords to your content, great design, and using metadata to tell search engines what your content is about.
4. Evaluate and improve
Finally, the key to any organic marketing strategy is to evaluate and iterate. You can use tools like HubSpot's SEO marketing software to plan your SEO strategy, optimize your content, and measure your actual return on investment.
This type of software helps you measure and track your KPIs so you can see what works and what doesn't.
Organic marketing is about bringing people closer to you, rather than reaching people through paid methods. With organic marketing, you create different types of content to keep people engaged and interested in your brand. When it's time to make a buying decision, they will think of you first.