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5 Reasons Why You Should Have Your Own Email Marketing System in 2021

The Benefits of Having Your Own Email Marketing System

To manage their email lists and send email marketing campaigns, email marketers frequently use services such as Mailchimp, GetResponse, and ActiveCampaign; however, if you want to be a professional email marketer, you must have your own email marketing system.

So, what exactly is an Email Marketing System, and why should you have one?

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email marketing systems

What is an Email Marketing System?

An Email Marketing System is a program that manages your emails, email lists, campaigns, and so on.

An SMTP server connects email marketing systems. The only thing you need to know about SMTP is that it allows you to send emails over the internet.

To put it simply, the email marketing app creates and manages emails, while the SMTP service sends them via the internet. They work together to form an email marketing system.

Best Email Marketing Systems

To be a professional email marketer, you'll need your own system that works in tandem with the email marketing service you're using (Mailchimp, ActiveCampaign, Getresponse, etc.), or you can replace the entire system with your own.

5 Reasons Why You Should Have Your Own Email Marketing System

Now, let's look at the five reasons why you should have your own system.

1. Pricing

The first reason you should consider building your own system is that it is significantly less expensive.

Take a look at Mailchimp's standard plan, for example. Monthly payments start at $14.99 and are based on the number of contacts on your email list.

I get 50-200 new email subscribers per day using Mautic. Every day, new subscribers join.

There is a significant price difference between using a service like Mailchimp or GetResponse and creating your own system.

2. Subscription Options (Limited vs. Unlimited)

Almost all email marketing companies have a subscriber limit; however, with your own email system, you won't have to worry about a subscriber limit.

You must have your own email system in order to have an unlimited number of subscribers.

3. Distributing Cold Emails

If you are starting a new business or service and want to send cold outreach emails, there are no email marketing companies that allow you to do so.

You could use a company like Woodpecker, but you'd have to connect your G Suite or Office 365 account, for example.

What's important to remember is that having your own system allows you to send cold emails as well as any other type of email.

To summarize, you can send newsletters, marketing emails, and cold emails using your own email system.

4. Can not Be Banned

The advantage of this is that you won't wake up one day to find that you've been banned from your own account for whatever reason.

When you own your own system, all you have to do is follow best practices and guidelines to keep it safe.

5. Switching SMTP

This, I believe, is the most important reason. You can change email delivery services at any time!

On my Gmail account, you can change the sending service to something like Postmark, Mailjet, or G Suite at any time. This is a benefit that none of the leading email marketing services provide!

You can learn more about the H-supertools, which provides a plethora of important and useful features for developing yourself and your business in order to improve it and make more money.

What are the 4 types of marketing emails?

1. Emails for Retention

Consider Retention Emails for your small business if you have some experience with email marketing campaigns. Your small business can keep the lines of communication open by sending a message requesting feedback or an offer to subscribers who haven't interacted with your business or email campaigns in a while. Retention emails are a very effective email campaign strategy for keeping your hard-won customers.

2. Promotional Emails

Promotional emails are an excellent way for your small business to increase sales, signups, and new product offerings. Promotional emails contain offers that entice and encourage your target audience to purchase a new product or service. Use promotional emails to reward engaged subscribers with exclusive offers, introduce new products or services to your customer base, and cross-sell products to your customer base.

3. Emails of Acquisition

Acquisition Emails can assist your small business in acquiring customers who have signed up to receive your emails but have not yet converted into customers. By creating appealing offers and informative content, you can demonstrate the value of becoming an active customer to those on your email list. Acquisition emails are an excellent way to move leads through the conversion funnel more quickly, grow your business and drive additional revenue, and target users who have expressed an interest in what your company has to offer.

4. Email newsletters

Email newsletters are one of the most common and popular email marketing campaigns. As a small business, you can use an email newsletter to provide useful information and tools to your subscribers. It is critical to add value to your subscribers' inboxes by creating engaging content that includes thought leadership, how-tos, and announcements about new services/products. To determine the effectiveness of your newsletter, consider whether the content aids in the development of relationships with subscribers, increases retention and engagement, and strengthens subscriber loyalty.

In conclusion

To summarize, with your own email marketing system, pricing is much lower, you have no limit on subscribers, you can send cold emails, you won't be banned, and you can switch SMTP services whenever you want.

I hope this article has persuaded you to at least think about setting up your own email marketing system.