Making Use of Social Media to Promote Your Blog

 Effective Ways to Promote Your Blog on Social Media

Things are a lot easier when you have a business website. You promote it through paid advertisements and then call it a day in terms of marketing. However, with blogs, this is not the case. Fortunately, there are still ways to increase traffic to your blog. And, you guessed it, one of those things is social media marketing.

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A smartphone that has social media apps installed

Most webmasters or bloggers will tell you that they share posts on their profiles or pages on Facebook, Linked In, and Twitter to promote their blogs on social networks. However, this is only half the battle. And we're going all in today.

So, if you're ready to branch out from the crowd, here are some tried-and-true suggestions.

Create The Appropriate Content

This isn't just a social media issue. However, it is a necessary step for all of the subsequent steps. The problem is that no matter who your audience is, they will not share just any content. It should give them the appearance of being cool and sophisticated.

As a result, the things you write must be both interesting and useful. People will visit your blog if it provides information that they cannot find elsewhere. On the other hand, you can give them the same information, but you must present it in a different way.

The goal is to come up with an interesting and one-of-a-kind way to explain the topics you write about. The more interactive you can make the language, the better.

Assume you have a moving business blog. You want to teach people how to pack their belongings, but there are hundreds of articles on the subject already. So you must find a way to demonstrate it in a way that no one else has. If you don't think you can do it, your best bet is to contact experts. You have the option of having professionals write and promote your content. They'll do all of the heavy lifting, allowing you to focus on more important matters.

Connect social media to your blog

By integrating them, you can bridge the gap between social media and your content. People who read your blog need a simple way to share it with others. And there's no reason you shouldn't include Facebook and Twitter share buttons right in your blog post. Furthermore, by logging in with a social media account, you can allow users to comment on your blog. The options are limitless.

You must not, however, overdo it. If you put eight social media buttons on a page, it will look cluttered and overwhelming. You should make certain that you have a large enough audience on a social network to certify the button.

And it doesn't stop there. We're all aware that loading speed is a significant ranking factor. Because mobile devices account for the majority of traffic, your pages must load quickly. And, without a doubt, having too many widgets will slow them down.

Share on multiple social media platforms

If readers aren't flocking to your website, you must go to them. That's how it works. And how do you go about doing that? Of course, by sharing your blogs on as many social media sites as possible. However, there are a few things you must get right for this to work.

Continuous enhancement

Photos and videos are central to social media. So, if you're using social media to promote your blog, don't overlook them. The best part is that you don't have to pay for high-quality images and videos. People share their work on websites where it can be downloaded for free.

Also, keep an eye on your headlines. You want to make them sound mysterious and intriguing. This increases the likelihood of people clicking and reading them.


On social media, a large number of people follow specific hashtags. So, find out what the most popular examples are in your niche and start using them. You'll reach a larger audience, which means more engagement. These are a great way to increase your social media following if used correctly.

Set your time

If you want your blog to be seen, you must be present. Decide how frequently you want to share, say once a week, and stick to it week after week. If you want it to work, you must be consistent. There's no getting around it.

To make things a little easier, you can use scheduling software. Write all of your shares at once, then set a timer for when they go live. This way, instead of dealing with it every week, you only have to deal with it once a month.

Messages to Individuals (DMs)

Don't be afraid to insert yourself into people's direct messages and share your blog posts there. This can be a great way to promote your content if you believe they will be interested. People who like it will forward it to their friends who may also enjoy it. And if you've got something special on your hands, you might even go viral this way.

Make connections.

You probably know what your niche is if you have a blog. If you don't, make sure to research the most profitable niche markets before you begin writing. You might change your mind about who you want to reach out to.

When you've decided on a niche, find out who the most influential people are in that field. You can leverage their clout to promote your blog. And here's how it's done.

  • Take the time to read, share, and comment on their posts. Follow them on Twitter and make an attempt to connect with them. They'll do the same for your content if they see you doing something for theirs.
  • Create a list of experts. Another great way to gain attention is to write a post titled "Top 10 Bloggers in (your niche)." If you link it back to the bloggers you mention, they will almost certainly share it on their social media.
  • Try writing for other people's blogs and request that they do the same for you. You're cross-promoting each other, and you both get a backlink as a result. It's a fantastic deal for anyone.


There are numerous ways to promote your blog using social media. You can do it the same as everyone else, or you can take it a step further. And if you want to win, it should be obvious what you should do. If you follow this guide, you will have no problems along the way.


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