Learn SEO Writing Techniques & Tips
Are you a writer of content? Titan Growth offers 10 tips to help you improve your SEO content writing.
10 Tips & Techniques For SEO Content Writing It goes without saying that SEO and content go hand in hand. "seo and content agency"
After all, without SEO, your content may end up on page 50 of the search results, and we all know that traffic on those pages is subpar. Similarly, if your post-click content is poor, your first-page ranking will be limited. That is why a positive relationship between SEO and great content is critical! Here are ten tips for writing SEO content that will help your content go further while also improving your SEO efforts.
Tips for SEO Writing to Make Your Content Go Further
1. Begin by writing for your intended audience.
This is the number one SEO writing tip for a reason. It appears simple enough, but so many businesses create content for the wrong reasons. Create content that appeals to your target market's interests or answers their questions. Not all posts must be about your product or service, but they must all be related to your industry. Assert yourself and your company as industry experts by creating SEO-friendly content that is both interesting and informative, and do it better than your competitors.
2. Keep everything under the same roof.
Keep your original content under your own domain name to get the credit and traffic your website deserves. That is, if you have a blog, you should avoid hosting it with WordPress or Blogger and instead host it in a subfolder on your own domain (for example, www.example.com/blog). When you have the opportunity to showcase other types of original content, such as videos, infographics, or whitepapers, embed them on your website and share them from there.
3. Create headlines that are eye-catching.
You only have a few lines of text to make a big impression. So don't underestimate the importance of a good headline in SEO! Create clear, interesting headlines that include relevant keywords. Along with a great headline, make sure your meta descriptions are interesting and expand on the topic of your article. Remember that your title and meta description will appear in search results, so make them count!
4. Make use of keyword-rich phrases.
Use relevant, keyword-rich phrases in your headlines and throughout your content to inform both your readers and search engines about the topic of your post. However, using too many keywords will not only turn off your readers, but will also result in search engine penalties for keyword stuffing. Use keywords sparingly and with care, aiming for a more natural feel. In addition to using keywords throughout the body of your post, use blog tags to tag a few relevant keywords for each post; most general blogs already have tagging capabilities built in.
5. Sort through your posts.
Your post's content may be excellent, but it can be easily lost in an unorganized, inefficient format. Using headlines to break up your content into smaller paragraphs makes for an easy read that will keep your readers engaged. Back-end organization is also important for search engines. It is critical to use proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) to maintain a well-structured article.
6. Include images.
Use images to make your posts stand out! People are visual creatures. Including an image with your blog post can make a big difference. Do you have a Pinterest account? In addition to promoting your blogs on your other social media channels, posts with images can be pinned, providing an additional source of traffic to your website.
7. Use social media to spread content.
Social media is a powerful tool for increasing the reach of your content and encouraging sharing. Each new article should be shared on social media and in forums, with engaging descriptions and a call-to-action. Because the power of social media lies in sharing, it's critical to include share buttons on each of your blog posts. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost and may help your click-through rates if you want more control over how they appear when they're shared.
8. Use Google Authorship to your advantage.
Google Authorship is a simple way to associate content with a specific author; all you need is a Google+ account. As a result, your articles appear in search results as rich snippets that include the author's photo as well as the article title. Google Authorship is great for personal promotion, but it can also increase the number of people who click on your articles. If you're an author, learn how to set up authorship for your website.
9. Promote natural link building
Although link building has progressed significantly since the days of link buying and link farms, links remain an important ranking factor for SEO. Linking to your own articles or website in your post ensures that your article is linked back to your website if it is picked up by another site. If you get creative with other types of content, such as infographics and videos, including an embed code on your site encourages content sharing while also linking back to the original source. Creating great content increases its shareability and the likelihood that it will be linked to by other websites, so aim for excellence!
10. Keep track of your activities.
Stay on top of your SEO-friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc.) to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate them down the road.
Both SEO and content writing are important pieces of the puzzle, so it’s important to use quality techniques for both to ensure higher traffic and engagement on your website.