How To Use Google Ads 2022 [FOR BEGINNERS]

Google Ads: What is Google Ads and how does it work?

There are 63,000 search queries coming to Google every second, and most search results pages contain Google ads. Google paid ads by businesses can be a very effective way to drive qualified and relevant traffic to your website only when people search for the products or services offered by your company.

In this article, you will learn about what Google Ads is, how Google Ads works, and why you should start your own Google Ads program.

What is the Google Ads program?

Google serves paid ads that appear in search results on using Google Ads, or ads that appear on other websites through the Display Network and the Google AdSense program.

Below is an example of a Google Search Engine Results Page (SERP). Sponsored results or advertisements are identified by the designation “advertisement”. There are two sections of Google Paid Ads, one above the "natural" or organic results, and one below the results page.

Google Ads at the top of the SERP:

what is google ads: paid vs organic results in SERP


Google Ads at the bottom of the SERP:

google ads at the bottom of the SERP

Google also offers display ads that appear on the Google Display Network. The Display Network is a large group of third-party websites that have partnered with Google and have agreed to serve Google ads. Google display ads can be in text, image, video, or multimedia format and can be targeted in a variety of ways. This includes remarketing and banner ads.

If you use AdSense, your ads will appear in the following sections of the website:

Google Ads Adsense

Why Google ads appear

The Google Ads auction is keyword-focused - advertisers select a list of targeting keywords that are relevant to their business offerings, words that people are most likely to use when searching for their product. They then bid on those keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with the Quality Score assigned by Google based on the quality of the ads you offer, determines which Google ads will appear in the SERPs. When users click on ads, the advertiser pays a certain price (cost per click, or CPC), which is calculated using the following formula:

Google Ads CPC Formula

Отсюда и появился термин Pay-Per-Click (PPC).

Google Ads Auction

For a full rundown, check out our latest issue of How Does Google Ads Work? Complete visual guide.

Google Ads has an auction system that runs every time a user searches for a keyword.

To "win" Google Ads auctions and see your Google ads appear for relevant keywords, you need to optimize your Quality Score and bid. The higher your Quality Score, combined with your bid amount, the better your ad will be positioned. The following factors (among others) affect Quality Score:

  • The relevance of your Google ad to the search term.
  • The relevance of the Google keyword to your ad group.
  • The relevance of your ad to the landing page.
  • The historical click through rate (CTR) of the ad and its ad group.
  • The overall historical performance of the account.

What type of marketing is google ads?

What is the Google Ads program? Google Ads is a paid advertising platform under the marketing channel known as Pay Per Click (PPC) where you (the Advertiser) pay per click or per impression (CPM) of an ad.

What is the Google Ads Program in Digital Marketing?

What is the Google Ads program? Google Ads, formerly Google AdWords, is a Google advertising service for companies who wish to display ads in Google search results and within its advertising network.

How do marketers use Google ads?

How does google ads work. Google Ads works on a pay-per-click (PPC) model. This means that marketers target a specific keyword on Google and bid on that keyword in competition with others targeting that keyword as well. The bids you set are your "maximum bids" - or the maximum amount you're willing to pay for ads.

Google Ads Marketing Strategy

Paid search advertising or PPC

This online marketing strategy uses services like Google Ads to promote a business through ads that appear on the search engine results page. Companies can pay to have their specific text ads appear whenever customers search for a particular term on Google.

What is Google's advertising strategy?

Google Ads marketing strategy, Google Ads best practices

  • Avoid general terms for keywords. You really need to get the hang of it when it comes to your keywords, so testing and tweaking should be part of your strategy.
  • Don't show inappropriate ads.
  • Improve Quality Score (QS).
  • Optimizing your ad's landing page.

Top 20 Google Ads Agencies for 2022

Google receives over 86 million visits per month. This is a big traffic and marketing opportunity that should not be ignored. Google Ads can help you reach your target audience through Google Search, Google Maps, Google Play or YouTube. Not only can this give you huge reach, but it can also give you transparency and flexibility so that your marketing efforts get the most out of it.

In fact, according to Search Engine Watch, over 70% of Google Ads marketers plan to spend more on PPC campaigns. This statistic clearly shows that it can work.

However, it takes skill and experience to create a profitable Google Ads campaign. Also, since you're busy running a business, you have other things to focus on, and boosting your pay-per-click marketing skills is probably not very high on your to-do list in 2022. So, to help you use Google Ads without increasing your workload, we've created this list of the top 20 Google Ads agencies. Some focus only on contextual advertising, while others offer a range of marketing services.

20 of the Best Google Ads Agencies for 2022:

  1. Disruptive Advertising
  2. Thrive Internet Marketing Agency
  3. LYFE Marketing
  4. JumpFly
  5. Ernst Media
  6. Volume Nine
  7. Evestar
  8. Social Hustle
  9. WebFX
  10. SocialSEO
  11. Titan Growth
  12. SmartSites
  13. KlientBoost
  14. WebMechanix
  15. Megethos
  16. Voy Media
  17. Ignite Visibility
  18. Single Grain
  19. Push Group
  20. Hello Seed

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place.

That is, somewhere with over 259 million unique visitors and 4.8 billion daily interactions.

Somewhere like ... Google.

Google Ads was launched just two years after what has become the most popular website in the world: The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.

Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad … and so have your potential customers.

In this guide you'll discover how to begin advertising on Google. We’ll cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads.


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