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How To Build A WordPress Theme - The Elements of a WordPress Sales Page

The Elements of a WordPress Sales Page


is a great platform for sales websites. Originally, WordPress was designed as a blog platform, but  because of  its customizability,  it's  become more than just a blog.  because of  themes and plugins created by WordPress users, WordPress  are often  used as a business website, magazine website, and even a sales and marketing website. There are many WordPress themes available on  the web  that you can use to turn your simple WordPress installation into a highly effective WordPress sales site.

The goal of a sales page is to convert website visitors into sales.  this suggests  that the page must be designed to effectively sell the product every time a visitor loads the page.  no matter  the product,  an efficient  sales page follows a specific formula with a few minor adjustments for a good sales pitch. A  sales talk  follows a linear step-by-step process to try to turn a website visitor into a sale. The steps are as follows.

Header -

  this is often  the first part of the page that the website visitor sees.  within the  header,  you're  trying to captivate your visitor and slowly get them to read on throughout the sales page.  this suggests  that the name of the product or service should be written in a large, eye-catching font,  amid  a sales slogan designed to capture the visitor's interest.

Introduction/Overview - 

This element briefly introduces  the web site  visitor to all the essential details of the product or service offered on the sales page. Here, the page starts presenting all the selling points of  the merchandise  and tries to inform the website visitor about the benefits they will have if they purchase the product or service.

Features/Benefits/Specifications - 

while the introduction or overview briefly lists all  the advantages  a visitor can have if they buy the product or service, the sales page still  must  give more details about the product features to pique the visitor's interest. This  a part of  the page details the best features and benefits of a product and how it will improve the visitor's well-being when they buy it. Most website visitors  reach  a sales page through targeted ads,  therefore the  content of a sales page is specific to the target market.

Product previews/instructions - 

this is where the WordPress sales page showcases how easy it is to use their products. Often these are screenshots or video footage for software products, videos of products in action, or informative videos  a few  particular type of service. This section tries to convince the visitor that learning  the way to  use the product does not require too much time or a steep learning curve.

Value Promotion - 

this section represents  the ultimate  steps of a sales pitch. Here, the sales page tries to convince the visitor that  they're  getting more value for their money by showing all the benefits the visitor will receive for the price they pay. A money-back guarantee and relevant reviews should be placed here.

Order - 

now,  this is often  the last and final part of a WordPress sales page. If  an internet site  visitor is convinced that buying the product the page is trying to sell will prove beneficial for him, he  will certainly  want to order or buy the product right away. At  now , the sales page presents the order information  and provides  instructions on how to purchase the product to turn the website visitor into a sale.