|content marketing goals and kpis|
What are the simplest ways to do content marketing?
The best way to do content marketing is to add value to the reader. First, know your audience and do a search about their needs. Then create a content that answers to their questions and wishes .
This way, you'll make a meaningful relationship between your content and the audience, supported trust and value.
How to create content that adds value to the reader?
- Know your rehears’ needs and questions;
- Answer to their questions through your content;
- Check the existing contents about those questions and check out to feel the gaps they have failed to fill;
- Make your content easily reachable for readers;
- Try to avoid complicated language.
What Are the Types of Content Marketing Formats?
- Blog content.
- Social media.
7 Marketing Strategies to Grow Your Audience
- Start with what you know.
- Use social media to engage audiences.
- Focus on audience preferences.
- Use postcards to stand out.
- Expand your landing page traffic.
- Team up with complementary businesses.
- Create an omnichannel marketing strategy.
5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)
Determine your content marketing goals and KPIs
- Increase brand awareness.
- Drive more traffic to your website.
- Generate sales leads.
- Convert more leads into customers.
- Improve retention and drive upsell.
1. Increase brand awareness
- SlideShare decks a few particular topic within your industry
- Co-branded content (e-books, webinars, etc.) created in partnership with another organization in your industry
- Funny videos
- Does the content reflect our company mission and values?
- Is our content noteworthy enough to draw attention to our brand and obtain people to share it?
- Social shares
- Views and shares from partnership audiences
2. Drive more traffic to your website or blog
- Blog posts with calls to action, like downloading a piece of content from a landing page
- Social media posts that link to your site or blog
- Outbrain or Taboola campaigns, which promote your blog content on other sites
- Are we optimizing our content to drive readers to our website? How can we integrate this step as a natural a part of the content-consumption experience?
- Are page view metrics a weak measurement? If so, what other relationship metrics will give us a far better view into our content’s impact?
- Number of blog visits per month
- Percentage of returning readers
- Total number of website visits per month
- Engaged time on site
- Conversion rates for call-to-action content
3. Generate sales leads
- Tools and resources (i.e., a pre-designed spreadsheet or slide-deck template)
- Is the content we’re creating valuable enough that viewers will provide their information in exchange for it?
- How can we offer and communicate more value for each content piece to increase conversion rates?
KPIs for this goal:
- Number of leads generated from each bit of content
- Landing-page conversion rates
4. Convert more leads into customers
- Case studies
- Product demonstration videos
- Attention-catching graphics for retargeting campaigns
- Infographics comparing your customers’ success rates with those of your competitors
- Does my sales team feel equipped with the content they have in order to win deals?
- Does the content genuinely help educate leads with valuable information and not just push a sale?
- Lead-to-customer-conversion rate for every nurturing campaign or piece of content delivered
- Average time to shut for new customers
5. Improve retention and drive upsell
- Customer blog with posts on the newest industry trends
- Video tutorials for brand spanking new product releases
- Free, exclusive e-books and webinars for patrons
- Exclusive deals
- Do we make our customers feel special? can we go above and beyond to give them what they need?
- Do our customers feel well-informed about product updates, company news, and our tools?
- Retention rate (or churn)
- Revenue from upsell
- Percentage of repeat customers