How To Create Content That Adds Value To The Reader?

content marketing goals and kpis


What are  the simplest  ways to do content marketing?

The best way to do content marketing is to add value to the reader. First, know your audience and do  a search  about their needs. Then create a content that answers to their questions  and wishes .


This way,  you'll  make a meaningful relationship between your content and the audience,  supported  trust and value.


How to create content that adds value to the reader?

  • Know your rehears’ needs and questions;
  • Answer to their questions through your content;
  • Check the existing contents about those questions  and check out  to feel the gaps they have failed to fill;
  • Make your content easily reachable for readers;
  • Try to avoid complicated language.

What Are the Types of Content Marketing Formats?

Content is, arguably, anything you create that doesn’t contain an overt sales message; it is really that simple. But it is also fairly vague, so we broke it down into the most common categories you are likely to encounter. Those are:

  • Infographics.
  • Blog content.
  • Podcasts.
  • Videos.
  • Social media.

How do you market your audience?

7 Marketing Strategies to Grow Your Audience

  • Start with what you know.
  • Use social media to engage audiences.
  • Focus on audience preferences.
  • Use postcards to stand out.
  • Expand your landing page traffic.
  • Team up with complementary businesses.
  • Create an omnichannel marketing strategy.

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)

As a content marketer, it’s not enough  to easily  research, write, publish, and repeat.  you want to  constantly measure the impact that your content marketing is having on your business.

To make sure that your content marketing is having the impact that you want it to have,  you want to  have the right content marketing strategy. Unfortunately,  there's  no magic formula to identify the key performance indicators (KPI) you need to measure. Content marketing goals are highly individualized. Your marketing priorities are strongly influenced by  the dimensions  of your business, budget, available resources, previous tests and outcomes, plus many other factors  that change  from business to business.

To get the most out of your content marketing strategy, determine your specific goals and tie them to  the proper  KPIs. Let’s take  a glance  at how to determine the best approach for doing so.

Determine your content marketing goals and KPIs

As Joe Pulizzi recently noted, “Great content marketers do two things differently than the rest: They document their content marketing strategy in  how ,  and that they  review and consistently refer to the plan on a regular basis.”

Let’s start by documenting your goals  to make  the foundation of your content marketing strategy.

First, never create content for the sake  of making  content – or because you “know” it’s important.  you want to  understand what you want your content to solve.

In other words, what are your overarching marketing goals? Here are some goals  you'll  want to focus on:

  • Increase brand awareness.
  • Drive more traffic to your website.
  • Generate sales leads.
  • Convert more leads into customers.
  • Improve retention and drive upsell.

With each  of those  goals comes a different type of content marketing strategy focusing on specific audiences, leveraging different marketing channels, and communicating targeted messages.  this is often  why it’s so critical to first figure out your goals before deciding how to reach those goals using content.

Let’s take  a fast  look at each of these possible goals to get a better understanding of how to devise a content marketing strategy and appropriate KPIs for each one.

1. Increase brand awareness

Focus on content that will catch the attention of a lot of people.  give some thought to  content that’s highly relevant and exciting.


Types of content:

  • SlideShare decks  a few  particular topic within your industry
  • Co-branded content (e-books, webinars, etc.) created in partnership with another organization in your industry
  • Funny videos

Ask yourself:

  • Does the content reflect our company mission and values?
  • Is our content noteworthy enough to draw attention to our brand  and obtain  people to share it?

KPIs for this goal:

  • Social shares
  • Views and shares from partnership audiences

2. Drive more traffic to your website or blog

Unlike brand awareness, driving traffic to your website  may be a  funnel-focused goal – specifically, a top-of-the-funnel goal. Content should drive people to your site or your blog, show them why your company offers value, and lead them through  the remainder  of the marketing funnel.


Types of content:

  • Blog posts with calls to action,  like  downloading a piece of content from a landing page
  • Social media posts that link to your site or blog
  • Outbrain or Taboola campaigns, which promote your blog content on other sites

Ask yourself:

  • Are we optimizing our content to drive readers to our website? How can we integrate this step as a natural  a part of  the content-consumption experience?
  • Are page view metrics a weak measurement? If so, what other relationship metrics will give us  a far better  view into our content’s impact?

KPIs for this goal:

  • Number of blog visits per month
  • Percentage of returning readers
  • Total number of website visits per month
  • Engaged time on site
  • Conversion rates for call-to-action content

3. Generate sales leads

The next step in the marketing funnel is converting your blog and website traffic into leads that you can nurture. Lead generation content  may be a  great way to do this. Typically, lead gen content requires potential viewers  to finish  a form to access the content.  each bit  of gated content also requires a unique landing page.



Types of content:

  • E-books
  • Checklists
  • Tools and resources (i.e., a pre-designed spreadsheet or slide-deck template)

Ask yourself:

  • Is the content we’re creating valuable enough that viewers will provide their information in exchange for it?
  • How can  we offer  and communicate more value for each content piece to increase conversion rates?

KPIs for this goal:


  • Number of leads generated from  each bit  of content
  • Landing-page conversion rates

4. Convert more leads into customers

You have your lead gen strategy covered, now you’re focused on generating revenue from the leads in your database.

Content marketing strategy: Create content that educates your leads about  the corporate  and its products or services.

Types of content:

  • Case studies
  • Product demonstration videos
  • Attention-catching graphics for retargeting campaigns
  • Infographics comparing your customers’ success rates with those of your competitors

Ask yourself:

  • Does my sales team feel equipped with the content  they have  in order to win deals?
  • Does the content genuinely help educate leads with valuable information and not just push a sale?

KPIs for this goal:

  • Lead-to-customer-conversion rate  for every  nurturing campaign or piece of content delivered
  • Average time  to shut  for new customers

5. Improve retention and drive upsell

Putting the metrics aside for just a second,  the last word  goal is to delight your customers. Believe it or not, the metrics will follow from there. If your customers are  proud of  your product, support, and communication efforts (and hey, it doesn’t hurt if they feel a  reference to  your brand, too), it’s  visiting  be a whole lot easier to drive loyalty and gain more revenue.



Types of content:

  • Customer blog with posts on  the newest  industry trends
  • Video tutorials  for brand spanking new  product releases
  • Free, exclusive e-books and webinars  for patrons 
  • Exclusive deals

Ask yourself:

  • Do we make our customers feel special?  can we  go above and beyond to give them what they need?
  • Do our customers feel well-informed about product updates, company news, and our tools?

KPIs for this goal:

  • Retention rate (or churn)
  • Revenue from upsell
  • Percentage of repeat customers

There  you've got  it. Now take  a while  to sit down and figure your goals at a high level, then  map  a strategy to help you get there. And, of course, don’t forget to tie your KPIs to those specific goals, so  you'll  gain insight into how well you’re progressing toward them.

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