|How to Find The Best Keywords - google keyword planner|
Hey everyone! I’ve received a couple of emails and texts from bloggers who heard my interview on the Food Blogger Pro podcast this week (so honored to have been a part of it!) asking for more information about how to navigate the Google Keyword Planner. So i assumed I’d pop in today with a quick step-by-step tutorial for how I use it.
As i discussed on the podcast, I’ve been an enormous fan of this resource from Google for years and years. Why?
Well first , it’s backed by Google, who has the simplest access to SEO research on the planet.
It’s quick and straightforward to use, especially on days once I have “recipe development block” and need some ideas for what to cook and share on my blog next.
As against many other keyword research tools, it’s 100% FREE!
To be clear, this tool definitely not guarantee “instant success” with a keyword. I’ve been consulting it for years, and sometimes the celebs align and it really helps with SEO, and sometimes I never notice a difference. But if nothing else, I find that it’s an excellent tool to use when you’re:
Searching for general recipe trends (i.e. How are people cooking broccoli lately?)
Deciding between two different recipe options (i.e. Should I make chicken noodle soup, or cream of chicken soup?)
Creating SEO-friendly recipe names (i.e. chicken enchiladas vs. chicken enchilada recipe)
Wondering what percentage people actually search for a given term each month, and the way much competition exists for that term
The best thing about this tool is that it’s easy to do significant SEO research for a term in less than a minute. Or — if you’re like me — you'll also fall down the Keyword Planner rabbit hole and spend hours clicking around and making a list of possible terms you want to try in the future.
- Begin by visiting the Keyword Planner homepage. Since this tool may be a part of Google AdWords, you’ll have to be signed in with your Google account information. (If you don’t have already got an AdWords account, plow ahead and sign up — it’s free.)
Once you check in , you’ll be directed to the AdWords homepage (see image above), where you’ll have to click on the Tools dropdown menu and then select Keyword Planner.
- Once you’ve arrived, click on the small dropdown arrow next to Search for new keywords using a phrase, website or category.
- Then the fun begins! (Or my nerdy, techy, SEO-y version of “fun”)
In the search box, plow ahead and type in whatever term you would like to research. For an example, I’m visiting go with the word “chicken”. Then click the blue Get Ideas button below.
(There are obviously more options you'll click here to help refine your search, but 99% of the time I just type within the search term.)
And here are all of your results! Initially the Ad group ideas results will crop up , but I haven’t found these to be all that useful. (They are basically combined or related search terms that Google recommends you think about , but they aren’t always that relevant.) Instead, i like to recommend that you click on the Keyword Ideas tab above.
- you ought to now see your specific search term at the top of the page on the left, with two important pieces of data beside it — the average monthly searches (the average number of times people have searched for this exact keyword based on the date range and targeting settings that you’ve selected) and competition (the number of advertisers that showed on each keyword relative to all keywords across Google).
- It’s 100% up to you ways you would like to use these results. But generally , I always recommend that bloggers specialise in the terms with low competition and semi-high average monthly searches.
Why low competition? Well, that one probably goes without saying — there’s less competition, in order that means there’s a much higher chance that your post may rank higher in Google searches. It’s not a guarantee needless to say . (And confine mind that “low” is a term relative to the number of total searches, so a term with 100K+ monthly searches should have tens of thousands of pages competing for page rankings.)
Why semi-high average monthly searches? Well, that’s totally just a recommendation from me. You’re, of course, totally welcome to specialise in the highest average monthly searched terms. But in my experience, the most important recipe sites out there (i.e. Food Network, AllRecipes, etc.) have nearly always already targeted those terms, and thus, are going to be very more difficult to potentially “outrank” on Google. So generally , I tend to specialise in the semi-high or medium average monthly searched terms. then maybe include some of the highest ones as secondary keywords within my posts.
That said, remember that getting ranked on the primary page of Google for your search term isn’t everything! :) If you really want to make a buffalo chicken dip, for instance , i feel you should totally make it. If anything, the results here just confirm that there'll probably be plenty of people already interested in that topic. And hey — why not do a fast secondary search to see if there’s a similar keyword that you might want to target more specifically instead?
- Oooooh, gold! numerous great related terms!!
My biggest takeaway from this is often that whenever you would potentially talk about buffalo chicken dip within your post, make certain to say “buffalo chicken dip recipe”. It’s a simple way to sneak 2 keywords in 1! (Hint hint — this is why I always stick the word “recipe” at the end of each of my URLs.)
But from this list, you’ll see that there are some great alternative keywords you'll also use for the same recipe (i.e. Easy Buffalo Chicken Dip, the way to Make Buffalo Chicken Dip, Buffalo wing Dip, etc.). Or, this keyword research might inspire you to vary things up and do a slightly different recipe altogether (i.e. Buffalo Chicken Pizza, Crock Pot Buffalo Chicken Dip, etc.) such a lot great information to consider. and that i tend to always find, such a lot great inspiration to be found!
Of course, doing keyword research is merely a small part of the work of creating a SEO-friendly post. the toughest part of blogging will always be:
- creating quality, beautiful, sharable content
- effectively using these keywords throughout the post
- then promoting/sharing the post and letting it simmer for awhile in Google